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Next AG für Kommunikation Zollikerstrasse 1 8008 Zurich T. 044 308 52 52 F. 044 308 52 11

Welcome

You are looking for a full service communications agency with a highly skilled team operating nationwide? Strategic competencies are important to you? You are looking for advice that is really worthy of the name? You seek new creative approach? You need pragmatic solutions and lean communication structures? You want to deal with experienced professionals able to quickly identify connections and to work in an interdisciplinary context, who are fully conversant with the whole chain of communication up to PR and possibly lobbying as well? You want a real partner by your side, not necessarily the cheapest but above all the best? You want to work with a full service communications agency that offers a valid CMS III certification from the ICCO (International Communications Consultancy Organisation)?

Welcome at Next.

Herr Max Winiger Max Winiger Owner and Strategic Planner

Next in 50 seconds.

Agentur Sitzungszimmer

Full service agency headquartered in Zurich, eight employees, its own graphic-design department, production management, strategy, concept and consulting

Specialized in elaborating communication concepts and strategies, implementation, launch and awareness communication, internal communication, public relations, media relations, medical writing, crisis communication

German, French, Italian, English

Specialized in healthcare communication, working for pharmaceutical groups with a focus on Rx products as well as for further healthcare organisations

CMS-III certified according to the ICCO guidelines (International Communications Consultancy Organisation)

Member of IG eHealth Schweiz

Lead agency over the past 20 years with 12 launches and relaunches of prescription drugs in Switzerland including such successes as the «Second Best Launch in Company History» (Maxalt® for MSD), «Worldwide Best Product Launch» (Gilenya® for Novartis), «Most Successful Rebranding» (Xenical® for Roche)

Expertise in the following therapeutic areas and indications – amongst others:

Dermatology, HCV, HIV, Respiratory, Osteoporosis, Rheumatology / Immunology, Hypertension, Gastroenterology, Neurology (multiple sclerosis, Alzheimer, migraine, TBE), Oncology, Endocrinology / Metabolic disorders (obesity, diabetes, hyperlipidemia), Diagnostic (diabetes, osteoporosis), Transplantology, Ophthalmology, Pain, Nephrology, Pneumology

Classical physician and patient communication

Physician and pharmacists communication for infant nutrition

Client Milupa

Over the past 20 years, Next was a reliable communication partner and successfully supported 12 product launches and re-launches, developing adequate strategies and concepts and implementing the relevant measures. We know and comply with all applicable laws and regulations.

Our clients rely on us as a challenging partner from which they expect new inputs, with a view to communicate in an efficient and sustainable way on important matters, to assist healthcare professionals and to facilitate their work with patients. Clients know that the can rely on our full service policy, saving time and resources.

Our work received distinctions like «Worldwide best Product Launch», «Second best Product Launch in Company History» and «Most successful re-launch in Company History». But we would like to precise, that excellent outcome is always teamwork where the client with his courage and innovational spirit is the key player.

In compliance with legal requirements we are not allowed to show samples within the Rx range. If you would like to get additional information, please contact us.

Multi-channel communication

Corporate communication and building up of an interdisciplinary platform for Sarkoma-Experts

Client Pharmamar www.sarcomanetwork.ch

Multi-media awareness-raising campaign with website and eLearning

Indication area Hypertension Client Novartis Pharma Schweiz www.hypertension-info.ch

In the healthcare sector just as in other sectors, communication needs various complementary channels. Next develops comprehensive multi-channel communication solutions with a view to answering the needs of the target audience. These solutions may include e.g. eLearning platforms, websites dedicated to the exchange of information between professionals or accessible to the general public to provide important information, for example prevention methods, to patients and anyone interested.

We develop content for iPad applications and also imagine for our clients, in collaboration with our external specialists, adequate iPad solutions.

Together with external experts, Next designs and realises complete Apps in consideration of the current legal applications. These solutions are developed as well with physicians and other healthcare professionals so as to maximize use and to ensure patients an optimal and practical application.

Next is a member of the interest group IG eHealth Schweiz.

Corporate communication for a global new structure

Client Baxter AG and Baxalta Schweiz AG

Corporate communication with website

Client MSD Merck Sharp & Dohme www.msd.ch

Design, production, editorial content on health topics

in the NZZ am Sonntag Client World Demographic & Ageing Forum, St. Gallen www.healthy-ageing.ch

Member of the Commission for the Development of the National Palliative Strategy

Design and production of the information brochure for Palliative Care Client Federal Department of Home Affairs

Public Relations & Public Affairs

zeck-o-schreck TBE Prevention and Awareness Campaign

Concept and execution during five years of a national prevention and awareness campaign about tick-borne encephalitis (TBE) Media relations in national print media, local radio- and tv-stations. Client Baxter and Novartis

Next has contributed to increasing the awareness of various healthcare companies among the general public over the past 20 years. We advise our clients on the opportunities and limits of public relation activities, organize and implement press conferences, podiums, workshops.

Max Winiger was a member of the working group set up by the Federal Council to develop the national palliative strategy. We advised the Association for kidney transplant patients (Verband der Nierentransplantierten) regarding the Swiss Transplantation Act. Since 2005 – except for a three-year break – we provide support to the ETH Zurich’s Swiss Institute for Business Cycle Research (KOF) for the drafting of the Forecast for Health Care Expenditures and looked for and found adequate new sponsors following the withdrawal of the main sponsor.

We are aware that PR is in no way an affordable alternative to advertising, but that public relation activities need to be incorporated in a well thought-out overall concept. This is why Next does not publish articles but communicates on a theme. With credibility and over the long term.

Max Winiger is a trained journalist. He worked for the largest newspapers and magazines in German-speaking Switzerland, was a member of the Chief editorial team of the major bilingual Swiss weekly newspaper, Editor in chief of the youth magazine Dialog and Redactor at the Swiss Radio SRF. He is today a member of the Swiss Public Affairs Society (Schweizer Public Affairs Gesellschaft SPAG).

Together we are better.

Zwei Metallstühle

Healthcare communication is absolutely fascinating, varied, but extremely demanding and permanently changing as well. Legal frameworks undergo constant change, needs must be understood, addressed and met. Hectic is part of the everyday routine. And because we primarily work in the field of prescription drugs, there is a lot that cannot be shown outside physicians’ offices.

We work on this segment by conviction and with dedication because we are aware that the work carried out by our clients and the measures we develop concretely contribute to a better use of therapies, to a greater understanding between physicians and patients, and allow for more effective prevention.

If you bring along experience in this particular field, if you know the Swiss healthcare system, if you wish to invest your creativity for pharmaceutical groups and to work in a great small team, then we are looking forward to get to know you.

Nice to meet you.

Next AG für Kommunikation
Zollikerstrasse 1
8008 Zurich


Tel. 044 308 52 52
Fax 044 308 52 11

Links

Schweizerische Public
Affairs Gesellschaften
(SPAG – Swiss Public Affairs Society)
www.public-affairs.ch

International Communications
Consultancy Organisation, ICCO
www.iccopr.com

Disclaimer

All work shown on these pages is copyright protected. © for all work shown: Next AG für Kommunikation, 8008 Zurich. The work shown in the healthcare sector only serves the purpose of illustrating our range of services. The downloading and publication of images and/or text published on this website is not permitted unless expressly agreed by Next AG. Due to customer contracts, we are not in measure to show the work done for certain clients. If you visit one of the linked websites, the terms and conditions of use of the concerned sites and their owner respectively shall apply.