Agency
Successful healthcare communication in a dynamic environment.
Next assembles the right team of communications professionals for you. Max Winiger is your direct point of contact. You define your needs and get exactly what's needed for a successful solution. Efficient and effective.
Who we are
We know the Swiss healthcare system.
Next comes from consumer goods marketing and has specialized in healthcare communication since 2001. We've supported 15 Rx product launches in Switzerland, developed a range of awareness campaigns, advise medical associations, and are committed to palliative care. Today our focus is on strategic and conceptual consulting.
Next is well-connected, a member of IG eHealth, and is building its own healthcare platform in Switzerland – drawing on our partnership with friends in Austria. Next thus also offers pan-Alpine solutions for Switzerland and Austria, an 18-million-person market with exciting connections and synergy potential despite differing systems.
Team
The face behind Next.
Max Winiger
Owner & Strategic Planner
Communications consultant SW, formerly a journalist for Switzerland's leading media. Max Winiger is your direct point of contact at Next – from strategy through execution.
Tailored to your needs and the project, Next assembles a team of experienced communications professionals – from design and copy to language versions, implementation, programming, production, and media planning.
Approach
We don't promise what we can't deliver.
Healthcare communication in Switzerland is complex, and dealing with authorities can be frustrating. Market access is a black box. Care providers are under pressure. The public is uncertain. It takes more than a "cool" social media campaign to engage target audiences over the long term. Anglo-Saxon concepts rarely work here, not least for legal reasons. We know the market, the rules of the game, the people, the decision-makers – in front of and behind the scenes. We think and act creatively, seeking innovative approaches, grounded in experience and commitment.